A Data Citizen’s Survival Guide
Never before have we as individuals had access to so much data! It’s out there waiting to be used, waiting to be transformed from dull rows and columns of text and numbers into something far more important. It’s waiting for you to turn it into information and insights that can drive greater understanding, deeper exploration, and more confident action.
I use the term “data citizen” to mean someone who has access to data, has the capability to transform it into information and insights. They are responsible for interpreting their findings and presenting to others in a way that is effective and not misleading. I wrote this book to help you take up the tools that are within your reach and claim your own data citizenship whether your interest is business, personal or as a member of a community.
Google Data Studio is one of the newest, most dynamic tools you can learn to exercise your capabilities as a data citizen, especially if this is an area new to you. There are many tools in this space, some are better for elegant visualizations, some better at data manipulation, some are better at blending data from several sources. Data Studio, in my opinion, is like a swiss army knife when it comes to working with data. It provides easy access to many kinds of data sources, let’s users quickly explore the data, find patterns and create visualizations that are simple to share. And of course, the price is right: It is available for free to anyone with a Gmail account!
What the book covers – fundamentals, business, personal and community data studio applications.
The book is arranged in three sections:
I Data Studio Basics – Understanding the tools, setup and learning the fundamentals with examples using Google Sheets and personal finance data.
II Business and Marketing Applications – This section explores three major digital marketing sources users are likely to encounter, Google Analytics, Google Search Console and Google My Business.
III Beyond the Office – Working with personal data sources, creating your own data and applications. Using large public sources of data from private, government and other sources. To wrap up we explore some advanced big data services and directions to pursue after mastering the basics.
The chapters in the book progressively expose the user to more concepts and examples. I walk you through the example reports and applications step by step so you can see how each one is created.
Online resources are provided for each chapter so you can also see the finished working products, play with them and copy them for your own use. I try to be comprehensive here, not only providing you with instructions to build reports, but also how to find and access different data sources, learn the fundamentals of designing for different audiences and use the tools to analyze data to find insights.
Many examples use live data, not just the sample data provided by Google. You’ll see examples from the analysis of this website to reports from real local businesses. In addition, you will see how I use the tools to explore some common mysteries and find actual actionable insights and value for a real business.
Pre-Order for Hands On With Google Data Studio
If you are interested in pre-orders of the book, it is currently has a US release date of Feb 5, 2020, and a bit later in Europe and other markets. Here are the book details and some reputable booksellers where you can pre-order.
Hands On With Google Data Studio: A Data Citizen’s Survival Guide by Lee Hurst
ISBN: 978-1-119-61608-5 432 Pages
The Wiley Online Bookstore – You can find some promotional information here and order direct from the publisher.
Note that a lower-cost version of the eBook is available direct from the Wiley bookstore too!
Kindle version is now available and I think it looks great!
Super quality index links you expect from a major publisher like Wiley.
$23.49 for the Barnes and Nobel Nook Version
For People Who Pre-Order
To my Data Studio friends around the world that have pre-ordered the book – What a thrill, Thank You! I appreciate you ordered this book without seeing any of the contents based on our interactions or simply on my reputation. Please contact me in the comments below or through Twitter or LinkedIn. I will DM you a link to a password protected page that has more detailed contents information since the previews are not available yet.
A word of caution: I have seen some links to download the book online from various websites that are not booksellers – please do not go to these. I ask this for your sake, not mine: These downloads appeared well before I even finished writing the book. They are either scammers, hackers or time travelers and you don’t want to mess with any of these!
I will be actively looking for more speaking opportunities in 2020 related to the book topic and others. A new about page with a listing of my previous talks and some samples will be posted later this week!
Thank you for stopping by and please leave your questions in the comments below or contact me on Twitter or LinkedIn.